Social media marketing continues to be a game-changer for realtors, offering unparalleled opportunities to connect with potential clients and build a personal brand. However, with great potential comes the need for strategic execution. To make the most of social media in 2025, it’s essential to know what works and what doesn’t. Here’s a comprehensive guide to the do’s and don’ts of social media marketing for realtors.
The Do’s of Social Media Marketing for Realtors
1. Do Post High Quality Video Content
- Why It Matters: Real estate is a visually driven industry. High quality photos and videos will capture attention and showcase yourself and your properties effectively.
- What to Do:
- Use professional photography for listings.
- Create virtual tours and walkthrough videos.
- Share lifestyle focused visuals that help buyers envision themselves in the property.
2. Do Engage With Your Audience
- Why It Matters: Social media is a two way street. Engagement builds relationships and trust.
- What to Do:
- Reply to comments and messages within a few hours.
- Ask questions in your posts to encourage interaction.
- Host live Q&A sessions on Facebook and Instagram about the buying or selling process.
3. Do Use Hashtags Strategically
- Why It Matters: Hashtags increase the discoverability of your posts.
- What to Do:
- Use 3 brand based hashtags #agentsbootcamp, 3 post related hashtags #mountainviews, 3 industry related hashtags #property
4. Do Invest in Video Content
- Why It Matters: Platforms like Instagram, Facebook, and TikTok prioritize video content in 2025.
- What to Do:
- Share behind the scenes clips of your day as a realtor.
- Post short form videos like Instagram Reels or TikTok showing your property highlights.
- Create market update videos weekly to become the authority.
5. Do Plan and Schedule Content
- Why It Matters: Consistency is key to staying top of mind with your audience.
- What to Do:
- Use tools like Buffer, Meta or Hootsuite to schedule posts.
- Create a content calendar with a mix of property listings, entertaining/ inspiring posts, and personal updates.
The Don’ts of Social Media Marketing for Realtors
1. Don’t Spam Your Followers With Listings
- Why It Matters: Overloading your audience with property posts can make your profile feel impersonal.
- What to Avoid:
- Posting every listing without adding value or context.
- Forgetting to share content that showcases your personality or expertise.
2. Don’t Ignore Analytics
- Why It Matters: Ignoring analytics means missing opportunities to refine your strategy.
- What to Avoid:
- Focusing solely on vanity metrics like likes.
- Ignoring insights about your audience’s demographics and engagement patterns.
3. Don’t Be Inconsistent
- Why It Matters: Irregular posting can lead to lower engagement and decreased visibility.
- What to Avoid:
- Posting sporadically or going silent for weeks.
- Failing to maintain a cohesive brand voice and aesthetic.
4. Don’t Overlook the Power of Stories
- Why It Matters: Stories offer a casual way to connect with your audience in real time.
- What to Avoid:
- Ignoring features like Instagram Stories or Facebook Stories.
- Missing the opportunity to share quick updates, polls, or behind-the-scenes moments.
5. Don’t Neglect Paid Advertising
- Why It Matters: Organic reach can only take you so far. Paid ads help you reach a larger audience.
- What to Avoid:
- Relying solely on organic posts for lead generation.
- Running ads without clear objectives or optimized targeting.
Social media marketing in 2025 is about balance—showcasing your expertise while building genuine connections. By following these do’s and avoiding the don’ts, you’ll not only enhance your online presence but also turn social media into a powerful tool for growing your real estate business.