As a real estate agent, you know the market is constantly evolving. In 2025, the importance of social media for lead generation and brand building is undeniable. But how do you move from casually posting to strategically leveraging platforms for real results? This guide will show you how to get started, refine your approach, and thrive in the world of real estate social media marketing.
5 tips to build a social media presence
- Be authentic and genuine – don’t ‘fake it till you make it’.
- Pick 1-2 platforms to start with and do them well.
- Cross share your social media accounts with email list.
- Make sure your profiles are set up correctly.
- Keep up with algorithm trends.
- Create a posting schedule.
- Keep up with the trends, but throw your twist on them
- Don’t sell to your audience
- Post value, inspiring and entertaining content
- Video is king in 2025
1. Get Started: Setting Up for Success
The first step to taking social media seriously is setting up your accounts properly. Here’s how:
- Choose Your Platforms Wisely: Focus on just two platforms to start. For most real estate agents, Instagram and Facebook are ideal because of their visual nature and strong engagement rates.
- Optimize Your Profiles:
- Use a professional headshot.
- Include a clear and compelling bio that states who you are and what you do.
- Add contact information, such as your email and phone number.
- Include a link to your website or a lead capture form.
- Switch to Business Accounts: This gives you access to analytics, advertising tools, and additional features like scheduling posts.
2. Create Content That Captures Attention
Content is the backbone of your social media strategy. Focus on creating videos that are valuable, entertaining, and inspiring to stand out in a crowded marketplace.
- Valuable Content: Share tips for buyers and sellers, market updates, and behind-the-scenes looks at properties.
- Example: “5 Tips to Stage Your Home for a Quick Sale”
- Entertaining Content: Use humor or storytelling to connect with your audience on a personal level.
- Example: A lighthearted video about common home-buying myths.
- Inspiring Content: Showcase success stories or before-and-after renovation projects to inspire your followers.
- Example: “How This Family Found Their Dream Home”
Pro Tip: Incorporate trending audio and effects to increase visibility on platforms like Instagram Reels and TikTok.
READ: FREE 18 Video ChatGPT and Social Media Mastery Course
3. Develop a Posting Strategy
Consistency is key when it comes to building a social media presence. Follow these steps to create a sustainable posting routine:
- Plan Your Content Calendar: Aim for 3-5 posts per week, including a mix of videos, images, and carousel posts.
- Post at Optimal Times: Use analytics to determine when your audience is most active.
- Engage With Your Audience: Reply to comments, answer questions, and thank followers for their support. Social media is a two-way street.
4. Analyze and Refine Your Strategy
To ensure your efforts are paying off, regularly analyze your content’s performance.
- Track Key Metrics:
- Reach and impressions.
- Engagement rate (likes, comments, shares).
- Click-through rate to your website.
- Identify What Works: Look for patterns in your top-performing posts. Are they educational? Humorous? Inspirational?
- Double Down: Focus on creating more content in the styles and topics that resonate with your audience.
5. Some Best Practices to Follow
- Be Authentic: Showcase your personality and let your audience see the person behind the brand.
- Collaborate: Partner with local businesses or influencers to expand your reach.
- Invest in Ads: Boost your top-performing posts to reach a larger audience and generate leads.
- Stay Updated: Social media trends change rapidly. Dedicate time each month to learning new strategies and features.
Why Real Estate Social Media Marketing Matters
Social media is no longer optional for real estate agents; it’s a necessity. By investing time and effort into your social media strategy, you can:
- Establish yourself as a local expert.
- Build trust with potential clients.
- Generate a consistent stream of leads.
Real estate social media marketing isn’t just about selling homes; it’s about building relationships and creating a community that values your expertise.
Why not start taking things seriously?
2025 is the year to stop dabbling in social media and start treating it as a core part of your real estate marketing strategy. By setting up your accounts correctly, creating engaging content, and consistently refining your approach, you can unlock the full potential of social media to grow your business.
Are you ready to take your real estate social media marketing to the next level? Start today with Agents Bootcamp to see your lead generation sky rocket.