It’s time to start learning
There’s so much content in Agents Bootcamp, it can be overwhelming. We recommend sticking to the course structure and completing it over 4 months – click the button below to do that. Otherwise feel free to browse the full library of courses.
Walk Throughs Of All The Basic Setups:
- Individual Tutorials:
- Facebook Business Page Set Up
- Meta Business Manager Set Up
- Creating a Business Account in your Business Manager
- Setting up a Facebook Group: Step-by-Step Guide
- Meta Pixel/Events Set Up
- Instagram Account Set Up
- Youtube Account Setup
- Linkedin Business Page Setup
- Linkedin Newsletter Setup
- Google Business Profile Setup
Facebook & Instagram Ads for Real Estate:
- Individual Tutorials:
- Primary Types of Facebook Ads: Organic & Paid
- Why Not To "Boost" Posts
- Navigating the Facebook Ads Manager Dash
- Facebook Ad Objectives
- Target Audience and Audience Avatar
- Seller Ads Step by Step Walk Through
- Buyer Ads Step by Step Walk Through
- Agent Branding Ads Step by Step Walk Through
- Crafting Effective Ad Copy
- Visuals and Video in Real Estate Ads
- Using Storytelling Techniques for Real Estate Ads
- 24 Ad Ideas for Facebook & Instagram
Instagram Content Marketing for Real Estate Agents:
- Individual Tutorials:
- Overview of Instagram as a marketing platform for Real Estate
- Why is Instagram Good for Real Estate Agents?
- Instagram Profile Setup Walkthrough
- Understanding the Instagram Algorithm
- The Formula to Identify Your Target Audience on Instagram
- Exactly What to Post on Instagram and Why
- Reels Vs Stories
- Shortcuts for Writing Captions
- Shortcuts for Writing Captions
- Call-to-Actions and Emojis
- Leverage the Power of Hashtags
- Engaging with Followers Comments, Likes & DMs
Instagram Reels & Stories for Real Estate Agents:
- Individual Tutorials:
- What are Instagram Reels?
- What’s an Instagram story?
- How to post a story on Instagram
- When to Post Instagram Reels
Retargeting Marketing Strategy for Real Estate Agents:
- Individual Tutorials:
- Understanding Retargeting
- Retargeting vs. Targeting
- Understanding Cookies and Pixels
- Best Platforms to Use For Retargeting
- Segmenting Your Audience
- Custom audiences
- Lookalike audience
- Also see our course on Pixels
Linkedin Marketing for Real Estate:
- Individual Tutorials:
- Why LinkedIn for real estate agents
- Linkedin Personal Vs. Business
- Video Walk Through – Setting up an effective (Personal and Business) LinkedIn profile
- Video Walk Through – Setting up a Linkedin Newsletter
- A Linkedin content checklist – what to post
- Tips for writing awesome LinkedIn posts and articles
- Showcasing listings and properties effectively on Linkedin
- Take Advantage of Linkedin Newsletters
- How to expand your Linkedin network quickly
- Engaging with industry groups and communities
- Connecting with other industry agents
- Be careful with “Private Messaging” (AKA Spam)
Linkedin Ads for Real Estate:
- Individual Tutorials:
- Linkedin ads basics
- How/Who can you target using LinkedIn advertising
- Video Walk Through – How to create a LinkedIn advertising account
- How to define your campaign objectives and goals
- Understanding different ad formats and choosing the right one for your campaign
- How to define your target audience on LinkedIn
- Linkedin tracking and analytics
ChatGPT Tutorial Masterclass for Real Estate:
- Individual Tutorials:
- How to Sign up to Open Ai ChatGPT
- How to Use ChatGPT to Create Your Content
- Prompt Engineering Basics
- ChatGPT Generated Emails Tutorial
- Create Neighbourhood Guides Tutorial
- Rewrite Content with ChatGPT
- Setup ChatGPT as Your Ai Marketing Assistant
- ChatGPT to Write Compelling Listing Descriptions
- Make Video Podcasts with ChatGPT
- Optimise Your Social Media with ChatGPT
- ChatGPT for SEO – Rank higher on Google Tutorial
- Create Procedures with ChatGPT
- GPT-4 or ChatGPT plus? Tutorial
- How to Nurture Leads with ChatGPT Tutorial
- Staying Safe while using ChatGPT
- Common ChatGPT Issues & How to Solve Them
- Mobile ChatGPT tutorial
- 500 Real Estate Specific Prompts to use
Canva Masterclass & Templates For Real Estate
- Our Canva Course is Currently Being Updated and Will Be Back Online by July 10.
- Individual Tutorials:
- What is Canva?
- Why use Canva for Real Estate
- Access hundreds of Ready To Use Real Estate Templates
- Free account or Paid account
- Discovering the Canva Homepage
- An overview of the Canva Editor
- Working with Text
- Working with & Editing your Photos
- Aligning & Layering Elements
- Upload Your Headshot & Remove the Background
- Create Your Canva Brand Kit
- Creating & Editing Videos
- Downloading, Sharing & Publishing your Designs
- Using Canva Scheduler
- Our Canva Course is Currently Being Updated and Will Be Back Online by July 10.
How to Use Meta Business Manager for Real Estate
- Individual Tutorials:
- Understanding Meta Business Manager, What is it?
- Difference between Facebook Profile vs Facebook Page vs Meta Business Manager
- Facebook Business Page Setup
- How to Setup Your Meta Business Manager
- How to Create a Business Account within Business Manager
- Setup Your Ad Account and Access Meta Ads Manager
How to Leverage Facebook Groups for Real Estate:
- Individual Tutorials:
- What are Facebook Groups
- Planning your Facebook Group
- Setting up a Facebook Group: Step-by-Step Guide
- 10x your group member count!
- How to get good engagement in your group
- Valuable Content over Everything Else
- How to Generate Leads Through Facebook Groups
Email Marketing For Real Estate
- Individual Tutorials:
- Understanding the importance of email marketing for real estate agents
- Email marketing platforms
- Strategies for building a targeted email list
- Lead generation techniques for capturing email addresses
- Double Opt-in (or not)
- Automated database management
- Different mass emailing & CRM options
- Compliance with privacy laws and regulations
- 50+ Topics to you can use for Your Email Content
- Using ChatGPT to help create email content
- Using “Suburb Sales Data” for email content
- How to use Video in your email newsletters
- Writing compelling subject lines to increase open rates
- Using storytelling techniques to connect with your audience
- Best practices for email template design
- Using branding elements and visuals in your emails
- Optimising your emails for mobile devices
- Setting up automated email sequences
- Nurturing leads through drip campaigns
- Ensuring compliance with email marketing laws
- Handling unsubscribe requests and managing consent
Hashtags & Topics in Real Estate
- Individual Tutorials:
- What’s difference between hashtags and topics?
- How to find the best hashtags for real estate
- Create your own branded hashtags
- Instagram topics
Facebook Marketing Content MasterClass:
- Individual Tutorials:
- Why Use Facebook as a Real Estate Agent?
- Setting Up a Professional Facebook Page for Real Estate
- Building an Engaged Community
- The difference between facebook organic posts & paid ads for Real Estate Agents
- Organic Posting Requires Time & Consistency
- Content Strategy: VEI Tutorial
- Property Listings
- Video Content
- Client Testimonials and Success Stories
- Industry News and Market Updates
- Educational Content and Tips
- Hyper Local Content
- Personal Posts
- Interactive Content
- Engaging with Followers & Responding to Comments & Messages
- The Benefits of Daily Posting
- How to Use Meta Business Manager Content Planner
- When is the best time to post?
- 100 Post Ideas for Facebook
Facebook Audiences, Pixels & Ad Events
- Individual Tutorials:
- What is a Facebook Pixel
- How to create & install a Facebook Pixel
- Adding Pixel to WordPress
- How to create a Custom Audience using different data
- How to Create a Lookalike Audience
Online Branding for Real Estate Agents Course:
- Individual Tutorials:
- What is a Personal Brand?
- How to Promote Your Personal Brand Online
- How to Become an Authority & A Well Known Agent
- Your Point of Difference & How to Convey It
- Using Social Media to Promote Your Personal Brand
- Collaboration & Social Proof = Your Reputation
Content Marketing Strategy for Real Estate Agents:
- Individual Tutorials:
- What is content marketing?
- Benefits of Content Marketing
- Speaking to Your Target Audience
- Creating a Content Calendar
- Content Calendar Ready To Use
- Valuable Content over Everything Else
- VEI content – what is it?
- How to Use ChatGPT to Create Your Content
- Where to Post Your Content
- Understanding the Power of Video Marketing
- 100 Content Ideas To Use
YouTube Marketing Strategy for Real Estate Agents:
- Individual Tutorials:
- How to set up a professional YouTube channel for real estate
- Identifying Your Audience & YouTube Goals
- Understanding YouTube’s Search Algorithm for Real Estate Keywords
- How to work with the algorithm
- Optimizing Video Titles, Descriptions & tags for SEO
- Promoting Your YouTube Channel on Other Social Media Platforms
- Understanding the Power of Video Marketing
- 50 YouTube Video Content Ideas To Use
Google Business Profiles For Agents:
- Individual Tutorials:
- Understanding the importance of Google Business Profiles for real estate agents
- Exploring the features and benefits of Google Business Profiles
- Setting up your Google Business Profile and verifying ownership
- Managing multiple locations and branch offices
- Choosing the right categories and subcategories for real estate businesses
- Crafting compelling descriptions and using keywords
- Uploading high-quality photos and videos to showcase properties
- Adding contact information and business hours
- Implementing schema markup for enhanced search visibility
- Understanding how Google Maps and Search influence local search rankings
- Optimising location-based keywords for real estate agents
- Encouraging client reviews and managing online reputation
- Utilising Google Posts to share news, updates, and promotions
Google Ads & YouTube Ads For Real Estate:
- Individual Tutorials:
- Understanding Google and Youtube ads
- Creating a Google Ads account and navigating the interface
- Setting up a Google Ad Campaign
- Create awesome ad copy for google ads
- Conversion tracking and measuring campaign performance
- Introduction to YouTube advertising and its benefits
- Setting up YouTube ad campaigns
- Understanding different YouTube ad formats (skippable and non-skippable)
- Creating engaging video ads for real estate agents
- Targeting options for YouTube ads
- Geotargeting and location-based advertising
- Mobile advertising and targeting mobile users