Treat this work like you would any university course
There’s so much content in Agents Bootcamp, it can be overwhelming. We recommend sticking to the course structure and completing it over 4 months.
Month 1 Classes and Learning Content
Walk Throughs Of All The Basic Setups:
- Individual Tutorials:
- Facebook Business Page Set Up
- Meta Business Manager Set Up
- Creating a Business Account in your Business Manager
- Setting up a Facebook Group: Step-by-Step Guide
- Meta Pixel/Events Set Up
- Instagram Account Set Up
- Youtube Account Setup
- Linkedin Business Page Setup
- Linkedin Newsletter Setup
- Google Business Profile Setup
Instagram Content Marketing for Real Estate Agents:
- Individual Tutorials:
- Overview of Instagram as a marketing platform for Real Estate
- Why is Instagram Good for Real Estate Agents?
- Instagram Profile Setup Walkthrough
- Understanding the Instagram Algorithm
- The Formula to Identify Your Target Audience on Instagram
- Exactly What to Post on Instagram and Why
- Reels Vs Stories
- Shortcuts for Writing Captions
- Shortcuts for Writing Captions
- Call-to-Actions and Emojis
- Leverage the Power of Hashtags
- Engaging with Followers Comments, Likes & DMs
ChatGPT Tutorial Masterclass for Real Estate:
- Individual Tutorials:
- How to Sign up to Open Ai ChatGPT
- How to Use ChatGPT to Create Your Content
- Prompt Engineering Basics
- ChatGPT Generated Emails Tutorial
- Create Neighbourhood Guides Tutorial
- Rewrite Content with ChatGPT
- Setup ChatGPT as Your Ai Marketing Assistant
- ChatGPT to Write Compelling Listing Descriptions
- Make Video Podcasts with ChatGPT
- Optimise Your Social Media with ChatGPT
- ChatGPT for SEO – Rank higher on Google Tutorial
- Create Procedures with ChatGPT
- GPT-4 or ChatGPT plus? Tutorial
- How to Nurture Leads with ChatGPT Tutorial
- Staying Safe while using ChatGPT
- Common ChatGPT Issues & How to Solve Them
- Mobile ChatGPT tutorial
- 500 Real Estate Specific Prompts to use
Facebook Marketing Content MasterClass:
- Individual Tutorials:
- Why Use Facebook as a Real Estate Agent?
- Setting Up a Professional Facebook Page for Real Estate
- Building an Engaged Community
- The difference between facebook organic posts & paid ads for Real Estate Agents
- Organic Posting Requires Time & Consistency
- Content Strategy: VEI Tutorial
- Property Listings
- Video Content
- Client Testimonials and Success Stories
- Industry News and Market Updates
- Educational Content and Tips
- Hyper Local Content
- Personal Posts
- Interactive Content
- Engaging with Followers & Responding to Comments & Messages
- The Benefits of Daily Posting
- How to Use Meta Business Manager Content Planner
- When is the best time to post?
- 100 Post Ideas for Facebook
Online Branding for Real Estate Agents Course:
- Individual Tutorials:
- What is a Personal Brand?
- How to Promote Your Personal Brand Online
- How to Become an Authority & A Well Known Agent
- Your Point of Difference & How to Convey It
- Using Social Media to Promote Your Personal Brand
- Collaboration & Social Proof = Your Reputation
Month 2 & 3 Classes and Learning Content
Instagram Reels & Stories for Real Estate Agents:
- Individual Tutorials:
- What are Instagram Reels?
- What’s an Instagram story?
- How to post a story on Instagram
- When to Post Instagram Reels
Linkedin Marketing for Real Estate:
- Individual Tutorials:
- Why LinkedIn for real estate agents
- Linkedin Personal Vs. Business
- Video Walk Through – Setting up an effective (Personal and Business) LinkedIn profile
- Video Walk Through – Setting up a Linkedin Newsletter
- A Linkedin content checklist – what to post
- Tips for writing awesome LinkedIn posts and articles
- Showcasing listings and properties effectively on Linkedin
- Take Advantage of Linkedin Newsletters
- How to expand your Linkedin network quickly
- Engaging with industry groups and communities
- Connecting with other industry agents
- Be careful with “Private Messaging” (AKA Spam)
How to Leverage Facebook Groups for Real Estate:
- Individual Tutorials:
- What are Facebook Groups
- Planning your Facebook Group
- Setting up a Facebook Group: Step-by-Step Guide
- 10x your group member count!
- How to get good engagement in your group
- Valuable Content over Everything Else
- How to Generate Leads Through Facebook Groups
Hashtags & Topics in Real Estate
- Individual Tutorials:
- What’s difference between hashtags and topics?
- How to find the best hashtags for real estate
- Create your own branded hashtags
- Instagram topics
Canva Masterclass & Templates For Real Estate
- Our Canva Course is Currently Being Updated and Will Be Back Online by July 10.
- Individual Tutorials:
- What is Canva?
- Why use Canva for Real Estate
- Access hundreds of Ready To Use Real Estate Templates
- Free account or Paid account
- Discovering the Canva Homepage
- An overview of the Canva Editor
- Working with Text
- Working with & Editing your Photos
- Aligning & Layering Elements
- Upload Your Headshot & Remove the Background
- Create Your Canva Brand Kit
- Creating & Editing Videos
- Downloading, Sharing & Publishing your Designs
- Using Canva Scheduler
- Our Canva Course is Currently Being Updated and Will Be Back Online by July 10.
Email Marketing For Real Estate
- Individual Tutorials:
- Understanding the importance of email marketing for real estate agents
- Email marketing platforms
- Strategies for building a targeted email list
- Lead generation techniques for capturing email addresses
- Double Opt-in (or not)
- Automated database management
- Different mass emailing & CRM options
- Compliance with privacy laws and regulations
- 50+ Topics to you can use for Your Email Content
- Using ChatGPT to help create email content
- Using “Suburb Sales Data” for email content
- How to use Video in your email newsletters
- Writing compelling subject lines to increase open rates
- Using storytelling techniques to connect with your audience
- Best practices for email template design
- Using branding elements and visuals in your emails
- Optimising your emails for mobile devices
- Setting up automated email sequences
- Nurturing leads through drip campaigns
- Ensuring compliance with email marketing laws
- Handling unsubscribe requests and managing consent
Content Marketing Strategy for Real Estate Agents:
- Individual Tutorials:
- What is content marketing?
- Benefits of Content Marketing
- Speaking to Your Target Audience
- Creating a Content Calendar
- Content Calendar Ready To Use
- Valuable Content over Everything Else
- VEI content – what is it?
- How to Use ChatGPT to Create Your Content
- Where to Post Your Content
- Understanding the Power of Video Marketing
- 100 Content Ideas To Use
YouTube Marketing Strategy for Real Estate Agents:
- Individual Tutorials:
- How to set up a professional YouTube channel for real estate
- Identifying Your Audience & YouTube Goals
- Understanding YouTube’s Search Algorithm for Real Estate Keywords
- How to work with the algorithm
- Optimizing Video Titles, Descriptions & tags for SEO
- Promoting Your YouTube Channel on Other Social Media Platforms
- Understanding the Power of Video Marketing
- 50 YouTube Video Content Ideas To Use
Google Business Profiles For Agents:
- Individual Tutorials:
- Understanding the importance of Google Business Profiles for real estate agents
- Exploring the features and benefits of Google Business Profiles
- Setting up your Google Business Profile and verifying ownership
- Managing multiple locations and branch offices
- Choosing the right categories and subcategories for real estate businesses
- Crafting compelling descriptions and using keywords
- Uploading high-quality photos and videos to showcase properties
- Adding contact information and business hours
- Implementing schema markup for enhanced search visibility
- Understanding how Google Maps and Search influence local search rankings
- Optimising location-based keywords for real estate agents
- Encouraging client reviews and managing online reputation
- Utilising Google Posts to share news, updates, and promotions
Month 4 Classes and Learning Content
Retargeting Marketing Strategy for Real Estate Agents:
- Individual Tutorials:
- Understanding Retargeting
- Retargeting vs. Targeting
- Understanding Cookies and Pixels
- Best Platforms to Use For Retargeting
- Segmenting Your Audience
- Custom audiences
- Lookalike audience
- Also see our course on Pixels
Linkedin Ads for Real Estate:
- Individual Tutorials:
- Linkedin ads basics
- How/Who can you target using LinkedIn advertising
- Video Walk Through – How to create a LinkedIn advertising account
- How to define your campaign objectives and goals
- Understanding different ad formats and choosing the right one for your campaign
- How to define your target audience on LinkedIn
- Linkedin tracking and analytics
How to Use Meta Business Manager for Real Estate
- Individual Tutorials:
- Understanding Meta Business Manager, What is it?
- Difference between Facebook Profile vs Facebook Page vs Meta Business Manager
- Facebook Business Page Setup
- How to Setup Your Meta Business Manager
- How to Create a Business Account within Business Manager
- Setup Your Ad Account and Access Meta Ads Manager
Facebook & Instagram Ads for Real Estate:
- Individual Tutorials:
- Primary Types of Facebook Ads: Organic & Paid
- Why Not To "Boost" Posts
- Navigating the Facebook Ads Manager Dash
- Facebook Ad Objectives
- Target Audience and Audience Avatar
- Seller Ads Step by Step Walk Through
- Buyer Ads Step by Step Walk Through
- Agent Branding Ads Step by Step Walk Through
- Crafting Effective Ad Copy
- Visuals and Video in Real Estate Ads
- Using Storytelling Techniques for Real Estate Ads
- 24 Ad Ideas for Facebook & Instagram
Facebook Audiences, Pixels & Ad Events
- Individual Tutorials:
- What is a Facebook Pixel
- How to create & install a Facebook Pixel
- Adding Pixel to WordPress
- How to create a Custom Audience using different data
- How to Create a Lookalike Audience
Google Ads & YouTube Ads For Real Estate:
- Individual Tutorials:
- Understanding Google and Youtube ads
- Creating a Google Ads account and navigating the interface
- Setting up a Google Ad Campaign
- Create awesome ad copy for google ads
- Conversion tracking and measuring campaign performance
- Introduction to YouTube advertising and its benefits
- Setting up YouTube ad campaigns
- Understanding different YouTube ad formats (skippable and non-skippable)
- Creating engaging video ads for real estate agents
- Targeting options for YouTube ads
- Geotargeting and location-based advertising
- Mobile advertising and targeting mobile users